Senior Lifecycle Marketing Lead | B2B SaaS & CRM

Xometry; Lexington (KY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

401(k) match

Medical, dental, and vision insurance

Life and disability insurance

Generous paid time off

Job summary

Xometry is seeking a Senior Lifecycle Marketing Manager to lead activation, retention, and win-back efforts across email and CRM. You will own lifecycle programs from onboarding to loyalty and drive timely, relevant communications that move customers along the journey.

Collaborating with product, content, sales, and analytics, you’ll shape audience segmentation, set triggers, and optimize campaigns. A solid background in B2B SaaS or marketplace marketing is preferred, with strong analytics to

Qualifications

• 6+ years in lifecycle/retention marketing (B2B/SaaS or marketplace)
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce preferred)
• Expertise in segmentation, user behavior, and trigger-based automation
• Strong analytics to interpret campaign performance and guide messaging

Responsibilities

• Design and manage lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
• Create and manage triggered campaigns based on behavioral data and segmentation
• Collaborate with product, content, and success teams to optimize engagement moments
• Own campaign planning, testing, and optimization from concept to analysis
• Oversee Xometry's email program as a lifecycle channel and explore new channels
• Develop audience segmentation frameworks reflecting buyer needs and platform usage
• Refine behavioral triggers to reduce drop-off and improve touchpoints
• Work with design and ops teams to ensure high-quality execution
• Define KPIs and own reporting for lifecycle and retention metrics
• Translate insights into product roadmap and messaging improvements
• Coordinate with Growth, Analytics to build dashboards and discover lifecycle levers

Skills

Lifecycle marketing

CRM platforms

HubSpot

Salesforce

AI-powered tools

Segmentation strategy

Campaign analysis

Google Sheets

Cross-functional collaboration

Bachelor's in marketing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

Xometry is seeking a Senior Lifecycle Marketing Manager to lead activation, retention, and win-back efforts across email and CRM. You will own lifecycle programs from onboarding to loyalty and drive timely, relevant communications that move customers along the journey.

Collaborating with product, content, sales, and analytics, you’ll shape audience segmentation, set triggers, and optimize campaigns. A solid background in B2B SaaS or marketplace marketing is preferred, with strong analytics to