Senior Lead, Enterprise Customer Insights (Remote)

Lumen; Columbus (OH); Remote; USD 106,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Job summary

Lumen is hiring a Customer Insights Manager to lead the Enterprise Customer Insights Roadmap. You’ll work with marketing, product, operations, and sales to translate insights into growth strategies.

You will design and execute live interviews, survey studies, and cross‑channel analytics to uncover trends and opportunities in the B2B tech space. This role offers remote work from the U.S. and collaboration with external partners.

Qualifications

• Bachelor's degree in Marketing, Business, Psychology, Statistics, or a related field.
• 5-7 years of experience in B2B Customer Insights.
• Experience in the technology / software industry.
• Experience analyzing quantitative customer and market data using statistical methods to identify meaningful patterns, trends, and business opportunities.
• Strong survey design, programming and distribution skills.
• Hands-on experience planning and conducting live customer interviews.
• Proven ability to manage external insights vendors and keep studies on scope, on time, and on budget.
• Ability to turn insights project findings into clear, compelling stories for executive audiences.

Responsibilities

• Plan and conduct live customer interviews, then turn them into clear themes and recommendations.
• Conduct deep-dive data analysis to uncover buying and behavioral patterns, strategic opportunities, risks, and white spaces in existing and emerging product and customer segments.
• Design and run survey-based quantitative studies, covering questionnaire development, sampling, fielding, and statistical analysis.
• Lead brand and market insights projects that measures awareness, perception, and competitive positioning across target B2B segments.
• Test product concepts, offers, and messaging so that go-to-market decisions are grounded in customer evidence.
• Generate Lumen Digital product insights, leveraging cross-channel behavioral analytics, to improve the customer's digital experience.
• Apply advanced analytics and predictive modeling to find emerging trends and inform marketing strategy.
• Manage insights vendors as needed, from scoping through delivery.
• Work with internal counterparts to make sure every project meets data governance and privacy standards.

Skills

B2B Insights

Tech industry

Survey design

Live interviews

Vendor management

Executive storytelling

Education

Master's degree in Business Administration, Marketing Analytics, or related discipline

Tools

Power BI

SQL

Qualtrics

UserTesting

Job description

Lumen is hiring a Customer Insights Manager to lead the Enterprise Customer Insights Roadmap. You’ll work with marketing, product, operations, and sales to translate insights into growth strategies.

You will design and execute live interviews, survey studies, and cross‑channel analytics to uncover trends and opportunities in the B2B tech space. This role offers remote work from the U.S. and collaboration with external partners.