Senior Lead Customer Insights Manager — Remote (B2B Tech)

Lumen; Dover (DE); Remote; USD 116,000 - 155,000; Full time

Job summary

Lumen is seeking a Customer Insights Manager to drive the Enterprise Customer Insights Roadmap within the Marketing organization, collaborating with product, operations, and sales to shape customer‑centric strategies. You will design and execute complex insights projects from inception to delivery, guiding decisions with rigorous data and customer evidence.

You’ll conduct interviews, run surveys, and perform advanced analyses to uncover opportunities, measure awareness, and assess competitive

Qualifications

• Bachelor's degree in Marketing, Business, Psychology, Statistics, or related field.
• 5-7 years of experience in B2B Customer Insights.
• Experience in technology/software industry.
• Experience using statistical methods to analyze quantitative data.
• Strong survey design, programming, and distribution skills.
• Hands‑on experience planning and conducting live customer interviews.
• Ability to manage external insights vendors and keep studies on scope, on time, and on budget.
• Ability to turn insights into compelling executive stories.

Responsibilities

• Plan and conduct live customer interviews and turn them into themes and recommendations.
• Perform deep‑dive data analysis to identify patterns, opportunities, risks, and white spaces.
• Design and run survey‑based quantitative studies (questionnaires, sampling, fielding, analysis).
• Lead brand and market insights projects measuring awareness, perception, and competitive positioning in B2B segments.
• Test product concepts, offers and messaging to ground go‑to‑market decisions in evidence.
• Generate digital product insights using cross‑channel analytics to improve the digital experience.
• Apply advanced analytics and predictive modeling to inform marketing strategy.
• Manage insights vendors from scope to delivery.
• Collaborate with internal teams to ensure data governance and privacy standards.

Skills

Customer insights

Live interviewing

Data analysis

Survey design

Vendor management

Executive storytelling

Education

Bachelor's degree in Marketing/Business/Analytics

Master's degree in Business Administration / Marketing Analytics

Tools

Power BI

Qualtrics

SQL

UserTesting

Job description

Lumen is seeking a Customer Insights Manager to drive the Enterprise Customer Insights Roadmap within the Marketing organization, collaborating with product, operations, and sales to shape customer‑centric strategies. You will design and execute complex insights projects from inception to delivery, guiding decisions with rigorous data and customer evidence.

You’ll conduct interviews, run surveys, and perform advanced analyses to uncover opportunities, measure awareness, and assess competitive