Senior GTM Architect — Growth & Automation Leader

SNAP, Inc.; San Francisco (CA); On-site; USD 213,000 - 377,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

RSUs equity

Job summary

Snap Inc. is seeking a Senior Manager for the SMC GTM Architect team in the United States.

You will design, prototype, and scale systems powering growth across Snap’s advertiser business, turning product and engineering capabilities into repeatable GTM workflows with measurable outcomes. You will lead a technically fluent team, drive cross-functional collaboration across Sales, BI, Finance, Product, and Engineering, and report progress to executives.

Qualifications

• Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience.
• 12+ years of experience designing and deploying automation systems.
• 2+ years of experience in people management or technical leadership, including leading technical teams or large-scale programs.
• Experience building and shipping production applications or working prototypes.
• Experience using Python, SQL, or equivalent tools and technologies.

Responsibilities

• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers.
• Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms to enable unified account context and cross-system coordination.
• Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale.
• Build the personalization backbone that delivers relevant product recommendations, optimizations, and workflows to advertisers at the right moment.
• Develop a multichannel communications engine that coordinates timely, contextual outreach across in-product, email, and partner surfaces while balancing advertiser experience with measurable impact.
• Establish a unified signals foundation that brings together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.
• Drive operational excellence through automation by building tools, APIs, and reusable triggers that reduce manual work and accelerate decision-making.
• Serve as the technical bridge across Sales, Growth, Business Intelligence, Finance, Product, and Engineering, translating GTM objectives into scalable systems, KPIs, and measurable business outcomes.
• Recruit, coach, and scale a team of technically fluent builders while fostering a culture of ownership, experimentation, and measurable impact.
• Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on outcomes and ROI

Skills

Python

SQL

Technical leadership

Automation systems

Cross-functional collaboration

Advertising technology

Education

Bachelor’s degree in Analytics or CS

Tools

CRM platforms

BigQuery

Ads APIs

Job description

Snap Inc. is seeking a Senior Manager for the SMC GTM Architect team in the United States.

You will design, prototype, and scale systems powering growth across Snap’s advertiser business, turning product and engineering capabilities into repeatable GTM workflows with measurable outcomes. You will lead a technically fluent team, drive cross-functional collaboration across Sales, BI, Finance, Product, and Engineering, and report progress to executives.