Senior SMC GTM Architect - End-to-End Systems Lead

Snap Inc.; Palo Alto (CA); On-site; USD 142,000 - 214,000; Full time

Job summary

Snap Inc. is seeking a driven SMC GTM Architect to act as the executional engine for the team, designing and shipping core systems that power small-customer advertiser growth. You will work end-to-end across product, engineering, and sales, delivering measurable business outcomes.

You will combine technical fluency with strong business acumen to lead cross-functional initiatives, automate workflows, and drive scalable GTM operations for long-tail advertisers.

Qualifications

• Track record of building and shipping systems that drive measurable business impact.
• Understand digital advertising: campaign setup, bidding, optimization, measurement, and advertiser journey from acquisition through retention.
• Strong technical foundation in Python, SQL, or related languages, with hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs.
• Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management.
• Experience with development tools such as Claude, Cursor, Google ADK.
• Bias for solving real customer problems with practical, well-designed solutions.
• Hands-on operator, move quickly, simplify complexity, and stay close to the work.
• High standards for your own work, team, and products, with a drive to learn and improve.
• Strong builder mindset: testing, observability, data hygiene, and iteration cycles.

Responsibilities

• Take ownership of specific segments or workflows within the full-funnel strategy for long-tail advertisers, spearheading projects end-to-end.
• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms, enabling unified account context and cross-system coordination.
• Build personalization workflows that deliver the right product recommendations, optimizations, and triggers to the right advertiser at the right moment.
• Develop multi-channel outreach across in-product, email, and partner surfaces, balancing advertiser experience with measurable impact.
• Bring together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.
• Drive operational excellence through automation, remove manual work, build reusable tools and APIs, and accelerate decision-making.
• Find efficiencies and links across initiatives, proactively raise concerns, and prioritize tradeoffs with limited guidance from leadership.
• Communicate progress, tradeoffs, and outcomes in a clear, compelling, and concise manner to leadership and stakeholders.

Skills

Python

SQL

GTM automation

Education

BS/BA in Analytics or CS

Tools

CRM

BigQuery

Ads APIs

Google ADK

Job description

Snap Inc. is seeking a driven SMC GTM Architect to act as the executional engine for the team, designing and shipping core systems that power small-customer advertiser growth. You will work end-to-end across product, engineering, and sales, delivering measurable business outcomes.

You will combine technical fluency with strong business acumen to lead cross-functional initiatives, automate workflows, and drive scalable GTM operations for long-tail advertisers.