GTM Automation Architect for Small-Business Growth

Snap Inc.; Los Angeles (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support programs

Long‑term compensation packages

Job summary

Snap Inc. is seeking a GTM Architect to drive the executional engine behind our SMC GTM team for long-tail advertisers.

You will conceptua lize, spearhead, and ship core systems that power Snap’s small‑customer growth, working end‑to‑end with product, engineering, and sales to deliver measurable outcomes. You will integrate CRM, BigQuery, and Ads APIs to enable unified account context, build personalization workflows, and develop multi‑channel outreach while balancing user experience with

Qualifications

• Track record of building and shipping systems that drove measurable business impact.
• Understand how digital advertising works — campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention.
• Strong technical foundation in Python, SQL, or related languages, with hands‑on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs.
• Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management.
• Experience working with development tools such as Claude, Cursor, Google ADK
• A bias for solving real customer problems with practical, well‑designed solutions.
• Hands‑on operator, move quickly, simplify complexity, and stay close to the work.
• High standards for your own work, your team, and the products you ship, with a relentless drive to learn and improve.
• Strong builder mindset: rigorous about testing, observability, data hygiene, and iteration cycles.

Responsibilities

• Take ownership of specific segments or workflows within the full‑funnel strategy for long‑tail advertisers, spearheading projects end‑to‑end.
• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms, enabling unified account context and cross‑system coordination.
• Build personalization workflows that deliver the right product recommendations, optimizations, and triggers to the right advertiser at the right moment.
• Develop multi‑channel outreach across in‑product, email, and partner surfaces, balancing advertiser experience with measurable impact.
• Bring together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.
• Drive operational excellence through automation, remove manual work, build reusable tools and APIs, and accelerate decision‑making.
• Find efficiencies and links across initiatives, proactively raise concerns, and prioritize tradeoffs with limited guidance from leadership.
• Communicate progress, tradeoffs, and outcomes in a clear, compelling, and concise manner to leadership and stakeholders.

Skills

Python

SQL

BigQuery

Ads APIs

LLMs

RAG architectures

Prompt engineering

Model lifecycle

Education

BS/BA in CS or analytics

Tools

Claude

Cursor

Google ADK

Job description

Snap Inc. is seeking a GTM Architect to drive the executional engine behind our SMC GTM team for long-tail advertisers.

You will conceptua lize, spearhead, and ship core systems that power Snap’s small‑customer growth, working end‑to‑end with product, engineering, and sales to deliver measurable outcomes. You will integrate CRM, BigQuery, and Ads APIs to enable unified account context, build personalization workflows, and develop multi‑channel outreach while balancing user experience with