Senior GTM Architect & Growth Automation Leader

Snap Inc.; Palo Alto (CA); On-site; USD 251,000 - 377,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Equity/ RSUs

Job summary

Snap Inc is seeking a Senior Manager to join the SMC GTM Architect team in Palo Alto. You will design, prototype, and scale the systems that power growth across Snap’s advertiser business, translating central product and engineering capabilities into repeatable GTM workflows and measurable business outcomes.

You will lead a technically fluent team, partner with Sales, BI, Finance, Product, and Engineering to drive roadmaps, experiments, and ROI while ensuring ownership and high standards.

Qualifications

• Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience.
• 12+ years designing and deploying automation systems.
• 2+ years of people management or technical leadership.

Responsibilities

• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers.
• Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms to enable unified account context and cross-system coordination.
• Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale.
• Build the personalization backbone that delivers relevant product recommendations, optimizations, and workflows to advertisers at the right moment.
• Develop a multichannel communications engine that coordinates timely, contextual outreach across in-product, email, and partner surfaces while balancing advertiser experience with measurable impact.
• Establish a unified signals foundation that brings together behavioral, contextual, and performance data to power personalization, targeting, and decisioning.
• Drive operational excellence through automation by building tools, APIs, and reusable triggers that reduce manual work and accelerate decision-making.
• Serve as the technical bridge across Sales, Growth, BI, Finance, Product, and Engineering, translating GTM objectives into scalable systems, KPIs, and measurable business outcomes.
• Recruit, coach, and scale a team of technically fluent builders while fostering a culture of ownership, experimentation, and measurable impact.
• Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on outcomes and ROI

Skills

Python

SQL

Campaign lifecycle

CRM integration

Executive communication

Experimentation

Cross-functional collaboration

Automation

Education

Bachelor’s degree in Analytics, Computer Science, or related field

Tools

Python

SQL

BigQuery

Ads APIs

Job description

Snap Inc is seeking a Senior Manager to join the SMC GTM Architect team in Palo Alto. You will design, prototype, and scale the systems that power growth across Snap’s advertiser business, translating central product and engineering capabilities into repeatable GTM workflows and measurable business outcomes.

You will lead a technically fluent team, partner with Sales, BI, Finance, Product, and Engineering to drive roadmaps, experiments, and ROI while ensuring ownership and high standards.