Senior GTM Architect, Growth & Automation Leader

Snap Inc.; Los Angeles (CA); On-site; USD 251,000 - 377,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Job summary

Snap Inc. is seeking a Senior Manager for the SMC GTM Architect team in the United States.

You will design and scale systems that power growth across Snap’s advertiser business, translating product and engineering capabilities into repeatable workflows and measurable outcomes. The role emphasizes leadership, cross-functional collaboration, and building automation to operationalize GTM strategies across CRM, data platforms, and ads ecosystems.

Qualifications

• Knowledge of the digital advertising lifecycle and advertiser journey from acquisition through monetization.
• Strong Python and SQL foundation with ability to integrate with CRM, BigQuery, cloud services, Ads APIs, and data platforms.
• Ability to translate technical capabilities into measurable revenue, productivity, or cost improvements.
• Design scalable systems for experimentation, personalization, multichannel communications, signals, and automated decisioning.

Responsibilities

• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers.
• Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms for unified account context.
• Leverage experimentation to run, measure, and learn from tests at scale.
• Build the personalization backbone delivering relevant product recommendations and workflows to advertisers.
• Develop a multichannel communications engine coordinating outreach across in-product, email, and partner surfaces.
• Establish a unified signals foundation powering personalization, targeting, and decisioning.
• Drive automation with tools, APIs, and triggers to reduce manual work and accelerate decisions.
• Serve as the technical bridge across key teams translating GTM objectives into scalable systems and ROI.
• Recruit, coach, and scale a team of builders and present roadmap and outcomes to executives.

Skills

Python

SQL

Executive communication

Cross-functional leadership

Experimentation

Automation

Product data

Education

Bachelor’s degree in Analytics, Computer Science, or related field

Tools

BigQuery

Ads APIs

CRM platforms

Cloud services

APIs

Job description

Snap Inc. is seeking a Senior Manager for the SMC GTM Architect team in the United States.

You will design and scale systems that power growth across Snap’s advertiser business, translating product and engineering capabilities into repeatable workflows and measurable outcomes. The role emphasizes leadership, cross-functional collaboration, and building automation to operationalize GTM strategies across CRM, data platforms, and ads ecosystems.