Senior Enterprise Personalization Lead

Cisco Systems, Inc; Durham (NC); On-site; USD 135,000 - 171,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Paid parental leave

Disability and life insurance

Paid time off and holidays

Job summary

Cisco Systems, Inc. is seeking an experienced Personalization Lead Analyst to own the enterprise web personalization strategy and multi-year roadmap across Cisco.com.

You will lead experimentation using Adobe Target and Analytics to optimize journeys and engage customers globally. Collaborating with Marketing Intelligence, Data Analytics, and Technology teams, you will translate audience insights into scalable playbooks and frameworks for Cisco's digital marketing teams, with AI-driven

Qualifications

• 8+ years in digital marketing or CRO, with enterprise-scale personalization.
• Hands-on Adobe Target with A/B and multivariate testing.
• Experience using Adobe Analytics to analyze performance and personalization results.
• Experience building personalization strategies for enterprise digital environments.
• Translating audience data into targeted web experiences and optimization initiatives.

Responsibilities

• Own Cisco's enterprise web personalization strategy and multi-year roadmap.
• Lead personalization experiments using Adobe Target and Analytics to optimize journeys.
• Partner with Marketing Intelligence, Data Analytics, and Technology to turn insights into playbooks.
• Define performance metrics and translate results into actionable recommendations.
• Advance personalization via Adobe Experience Platform and AI-powered decisioning.

Skills

Digital marketing

Web personalization

A/B testing

Tools

Adobe Target

Adobe Analytics

Adobe Experience Platform

Salesforce

Marketo

Oracle Eloqua

Job description

Cisco Systems, Inc. is seeking an experienced Personalization Lead Analyst to own the enterprise web personalization strategy and multi-year roadmap across Cisco.com.

You will lead experimentation using Adobe Target and Analytics to optimize journeys and engage customers globally. Collaborating with Marketing Intelligence, Data Analytics, and Technology teams, you will translate audience insights into scalable playbooks and frameworks for Cisco's digital marketing teams, with AI-driven