Enterprise Personalization & Experimentation Lead

Cisco Systems, Inc

North Carolina

On-site

USD 135,000 - 171,000

Full time

4 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Cisco Systems, Inc. is seeking a Senior Personalization Lead Analyst to shape our enterprise web personalization strategy.

You will own a multi-year roadmap and drive data-driven experiences across Cisco.com, collaborating with Marketing Intelligence, Data Analytics, and Technology teams. In this role you will lead Adobe Target experiments, define success metrics, and translate insights into scalable playbooks and frameworks for global marketing teams.

Qualifications

8+ years in digital marketing or CRO with enterprise web personalization focus.
Hands-on with Adobe Target including A/B/MVT testing.
Experience using Adobe Analytics to analyze performance.
Experience building enterprise personalization strategies.
Translating segmentation into targeted web experiences.

Responsibilities

Own and execute Cisco's enterprise web personalization strategy and roadmap.
Lead personalization experiments using Adobe Target to optimize journeys.
Partner with Marketing Intelligence, Data Analytics, and Technology teams.
Establish metrics, evaluate tests, translate findings into recommendations.
Advance personalization via Adobe Experience Platform and real-time decisioning.