Senior Adobe Target & Personalization Lead

Vanguard; Malvern (Chester County); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Vanguard is seeking a Sr. Tech Lead for Experimentation/Personalization & Marketing Cloud to own Target-driven A/B tests and personalization on the public site, guiding front-end implementations and defining standards.

You will mentor engineers, collaborate with analytics, AEM, and MarTech teams, and ensure reliable, scalable delivery. The role emphasizes hands-on Target work, architecture leadership, and governance for experimentation.

Qualifications

• Bachelor’s or Master’s degree in IT/CS or related field.
• Strong Target experience including A/B/ multivariate tests, personalization, audience setup, QA and lifecycle management.
• Strong front-end development with JavaScript, TypeScript, HTML, CSS, accessibility and cross-browser standards.
• Experience implementing Target activities with analytics or measurement integrations.
• Knowledge of Git-based development, branching, PRs, deployment workflows, and release readiness.
• Experience with at least one other Adobe Experience Cloud product (AEP, AJO, AEM, Analytics).
• Ability to assess options, troubleshoot issues, manage dependencies and propose scalable solutions.
• Excellent communication and leadership to align cross-functional partners and influence decisions.
• Experience mentoring developers, documenting standards, governance for experimentation, and leveraging LLMs for efficiency.

Responsibilities

• Lead end-to-end Adobe Target implementation for tests, targeting, personalization and recommendations.
• Build and maintain front-end code for Target activities using JavaScript/TypeScript/HTML/CSS.
• Configure and support Target activities, audiences, profile scripts, mbox or parameter usage, QA links and delivery safeguards.
• Collaborate with product, design, analytics, AEM, MarTech and business teams to translate goals into measurable implementations.
• Provide technical leadership by guiding decisions, standards, and delivery path.
• Communicate tradeoffs, risks, dependencies and timelines to stakeholders.
• Coordinate alignment across teams for prioritization, launch readiness and post-test learnings.
• Define and enforce standards for code quality, QA, accessibility, performance, version control and governance.
• Troubleshoot delivery, audience qualification, analytics integration, browser issues and production defects.
• Create reusable scripts/patterns and guidance to improve speed, reliability and consistency.
• Mentor developers on Target implementation practices and QA methods.

Skills

Adobe Target experience

Front-end development

Leadership

Mentoring

Communication

Stakeholder management

LLMs usage in development

Problem solving

Education

Bachelor’s or Master’s degree in IT/CS/Digital tech

Tools

Adobe Target

Git

Adobe Analytics

AEM

Job description

Vanguard is seeking a Sr. Tech Lead for Experimentation/Personalization & Marketing Cloud to own Target-driven A/B tests and personalization on the public site, guiding front-end implementations and defining standards.

You will mentor engineers, collaborate with analytics, AEM, and MarTech teams, and ensure reliable, scalable delivery. The role emphasizes hands-on Target work, architecture leadership, and governance for experimentation.