Enterprise Personalization Lead

Cisco Systems, Inc

North Carolina

On-site

USD 135,000 - 171,000

Full time

5 days ago

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Job summary

Cisco’s Digital Marketing and Web Experience team leads enterprise web personalization, driving measurable growth across Cisco.com. You will own the personalization strategy, roadmaps, and experimentation programs, partnering with Marketing Intelligence, Data Analytics, and Technology to convert insights into scalable playbooks for global teams.

The role emphasizes AI-enabled personalization, real-time decisioning, and cross-functional influence to advance Cisco’s personalized digital

Qualifications

8+ years in digital marketing, web experience optimization, or CRO, including enterprise-scale personalization.
Hands-on experience with Adobe Target for A/B/multivariate testing and automated personalization.
Experience using Adobe Analytics to analyze website performance and personalization results.
Experience developing and executing web personalization strategies within enterprise environments.
Translating audience segmentation and behavior data into targeted web experiences and measurable optimization initiatives.

Responsibilities

Own Cisco's enterprise web personalization strategy and multi-year roadmap across Cisco.com.
Lead personalization and experimentation using Adobe Target to optimize journeys and improve engagement.
Collaborate with Marketing Intelligence, Data Analytics, and Technology teams to turn insights into scalable playbooks and frameworks.
Establish performance metrics, evaluate testing results, and translate findings into marketing priorities and investments.
Explore opportunities to leverage Adobe Experience Platform, AI-driven automation, and real-time decisioning to deliver relevant experiences at scale.