Senior Enterprise Personalization Lead

Cisco Systems, Inc; Miami (FL); On-site; USD 135,000 - 171,000; Full time

Job summary

Cisco's Digital Marketing and Web Experience team is seeking a Senior Personalization Lead Analyst to own the enterprise web personalization roadmap across Cisco.com. You will drive data-driven experiences, run A/B and multivariate tests, and translate insights into scalable playbooks for global marketing teams.

Collaborating with Marketing Intelligence, Data Analytics, and Technology, you will define KPIs, apply Adobe Target and Analytics, and push AI-enabled personalization to deliver more

Qualifications

• 8+ years in digital marketing or CRO, with enterprise-scale web personalization focus
• Hands-on with Adobe Target, including A/B testing and audience targeting

Responsibilities

• Own and execute Cisco's enterprise web personalization roadmap
• Lead personalization experiments using Adobe Target and Analytics
• Partner with Marketing Intelligence, Data Analytics and Technology teams to translate insights into scalable playbooks and frameworks
• Establish performance metrics and translate results into actionable recommendations

Skills

Digital marketing

Web optimization

Personalization strategy

Adobe Target

A/B testing

Adobe Analytics

Experimentation

Stakeholder influence

Tools

Salesforce

Marketo

Oracle Eloqua

Adobe Experience Platform

Job description

Cisco's Digital Marketing and Web Experience team is seeking a Senior Personalization Lead Analyst to own the enterprise web personalization roadmap across Cisco.com. You will drive data-driven experiences, run A/B and multivariate tests, and translate insights into scalable playbooks for global marketing teams.

Collaborating with Marketing Intelligence, Data Analytics, and Technology, you will define KPIs, apply Adobe Target and Analytics, and push AI-enabled personalization to deliver more