Senior Personalization Strategist

Cisco Systems, Inc; Austin (TX); On-site; USD 135,000 - 171,000; Full time

Job summary

Cisco Systems, Inc. is seeking a Senior Personalization Lead Analyst to own and execute a multi-year web personalization strategy for Cisco.com.

You will lead experimentation and optimization initiatives using Adobe Target and Analytics, translating insights into scalable playbooks for global marketing teams. Collaborate with Marketing Intelligence, Data Analytics, and Technology to advance personalization at enterprise scale.

Qualifications

• 8+ years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization (CRO), including at least 4 years focused on enterprise-scale web personalization.
• Hands‑on experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization.
• Experience using Adobe Analytics to analyze website performance, customer behavior, and personalization or experimentation results.
• Experience developing and executing web personalization strategies or experimentation programs within enterprise digital environments.
• Experience translating audience segmentation and behavioral data into targeted web experiences and measurable optimization initiatives.

Responsibilities

• Own and execute Cisco's enterprise web personalization strategy, developing a multi-year roadmap that delivers relevant, engaging experiences across Cisco.com and supports measurable business growth.
• Lead personalization and experimentation initiatives using Adobe Target and Adobe Analytics to optimize customer journeys, improve engagement, and increase digital conversion.
• Partner with Marketing Intelligence, Data Analytics, and Technology teams to transform audience insights into actionable personalization strategies, reusable playbooks, and scalable frameworks for global marketing teams.
• Establish performance metrics, evaluate A/B and multivariate testing results, and translate findings into recommendations that influence digital marketing priorities and investment decisions.
• Advance Cisco's personalization capabilities by identifying opportunities to leverage Adobe Experience Platform, AI-driven automation, and real-time decisioning to deliver more relevant customer experiences at scale.

Skills

Web personalization strategy

A/B testing concepts

Cross-functional collaboration

Tools

Adobe Target

Adobe Analytics

Adobe Experience Cloud

Job description

Cisco Systems, Inc. is seeking a Senior Personalization Lead Analyst to own and execute a multi-year web personalization strategy for Cisco.com.

You will lead experimentation and optimization initiatives using Adobe Target and Analytics, translating insights into scalable playbooks for global marketing teams. Collaborate with Marketing Intelligence, Data Analytics, and Technology to advance personalization at enterprise scale.