AI‑Driven Enterprise Personalization Lead
Cisco Systems, Inc
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Job summary
Cisco Systems, Inc. is seeking a Personalization Lead Analyst to own and execute an enterprise web personalization program across Cisco.com. You will lead experimentation using Adobe Target and Analytics, partnering with Marketing Intelligence, Data Analytics, and Technology teams to turn insights into scalable playbooks and frameworks.
The role emphasizes AI-driven optimization and real-time decisioning. The position requires a multi-year roadmap development, strong measurement, and influence
Qualifications
- 8+ years in digital marketing, web experience optimization, or CRO.
- Hands-on experience with Adobe Target, including A/B testing or multivariate testing.
- Experience using Adobe Analytics to analyze website performance and personalization results.
- Experience developing and executing web personalization strategies within enterprise digital environments.
- Experience translating audience data into targeted web experiences and measurable optimization initiatives.
Responsibilities
- Own and execute Cisco's enterprise web personalization strategy and a multi-year roadmap.
- Lead personalization and experimentation using Adobe Target and Analytics to optimize journeys and conversions.
- Partner with Marketing Intelligence, Data Analytics, and Technology to transform insights into playbooks and scalable frameworks.
- Establish performance metrics and translate testing results into actionable recommendations.
- Advance personalization by leveraging Adobe Experience Platform, AI-driven automation, and real-time decisioning.
Skills
Tools
Job description
Cisco Systems, Inc. is seeking a Personalization Lead Analyst to own and execute an enterprise web personalization program across Cisco.com. You will lead experimentation using Adobe Target and Analytics, partnering with Marketing Intelligence, Data Analytics, and Technology teams to turn insights into scalable playbooks and frameworks.
The role emphasizes AI-driven optimization and real-time decisioning. The position requires a multi-year roadmap development, strong measurement, and influence
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