Senior Demand Gen Leader - Remote, B2B SaaS

Advisor360; United States; A distancia; USD 164.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Equity opportunity

Bonus program

Health benefits

Unlimited PTO

Descripción de la vacante

Advisor360° is recruiting a senior marketing leader to own demand generation for a multi‑product platform serving advisors. You’ll design and run programs from webinars to paid media, partnering with Sales, Product Marketing and RevOps to influence senior buyers across long, complex sales cycles.

You’ll optimize HubSpot workflows, nurture programs, and lead scoring while measuring impact across channels and events.

Formación

• 5–9 years in B2B SaaS demand generation, ideally selling to enterprise or financial services buyers.
• A track record of running webinar programs that produced pipeline, not just registrations.
• Proven success in building and executing full‑funnel digital campaigns that drive measurable revenue growth.
• Experience measuring in‑person events and trade shows, including pre‑event outreach and post‑event follow‑up.
• Hands‑on HubSpot expertise: workflows, lead scoring, segmentation and reporting.
• Practical experience with LinkedIn Ads, Google Ads, programmatic display and retargeting.
• Good grasp of attribution and long sales cycles, and you let data drive your decisions.
• Clear writing and the judgment to work across Sales, Product Marketing, ABM and leadership.

Responsabilidades

• Pipeline plan: Build and run the demand gen plan against pipeline and bookings targets across broker-dealers, RIAs and enterprise wealth firms.
• Webinars: Run the program end to end: topics and speakers, promotion, production, follow-up and on-demand reuse.
• Events support: Support our presence at industry, client and prospect events: outreach beforehand, meeting booking and follow-up afterward.
• Paid media: Manage LinkedIn, Google, programmatic display and media buys against clear cost and pipeline targets.
• HubSpot: Own nurtures, lead scoring, segmentation and reporting, plus a clean handoff to Sales.
• Conversion: Keep testing landing pages, offers, creative and CTAs to improve conversion from MQL to SQL to opportunity.
• ABM partnership: Bring target accounts into your programs and keep messaging and pipeline reporting aligned with our ABM targets.
• Reporting: Forecast and report pipeline sourced and influenced, conversion rates and ROI by channel, then move budget to what works.
• Team and partners: Manage agencies and vendors.

Conocimientos

Demand generation

Webinar program management

Full-funnel marketing

Data-driven decisions

Clear writing

Herramientas

HubSpot

LinkedIn Ads

Google Ads

Programmatic display

Retargeting

Descripción del empleo

Advisor360° is recruiting a senior marketing leader to own demand generation for a multi‑product platform serving advisors. You’ll design and run programs from webinars to paid media, partnering with Sales, Product Marketing and RevOps to influence senior buyers across long, complex sales cycles.

You’ll optimize HubSpot workflows, nurture programs, and lead scoring while measuring impact across channels and events.