Head of Demand Gen, B2B SaaS — Remote + Stock Options

Via; EUA; Teletrabalho; USD 180 000 - 220 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Performance bonus

Stock options

Flexible remote/hybrid

Health coverage

Mental health days

Learning & development

Resumo da oferta

Via is seeking a Head of Demand Generation to build and lead its B2B demand gen function for a global SaaS portfolio. You will design strategy, assemble a high-performing team and own campaigns from ABM to nurture, driving qualified pipeline and revenue growth.

The role blends strategic leadership with hands-on campaign execution, collaborating closely with Sales, RevOps and Product Marketing to optimize funnel performance and measurement. Remote work is supported.

Qualificações

• 8+ years of B2B demand generation experience, including leadership responsibilities.
• Proven ability to generate measurable sales pipeline and revenue in a SaaS environment.
• Strong understanding of ABM, marketing automation, lead nurture and scoring.
• Experience collaborating with Sales, RevOps and Product Marketing.
• Hands-on with marketing analytics and performance measurement.

Responsabilidades

• Build and lead the B2B demand generation strategy, function and team.
• Develop account-based marketing, lead generation and nurture campaigns.
• Drive qualified pipeline across SMB, mid-market and enterprise segments.
• Work with Sales and Revenue Operations to improve lead scoring, qualification and conversion.
• Establish pipeline targets, reporting and campaign performance metrics.
• Optimise marketing attribution, funnel performance and customer acquisition.
• Evaluate and implement marketing technology, automation and reporting tools.
• Partner with Product Marketing and commercial teams on integrated campaigns.
• Recruit, develop and manage a high-performing demand generation team.

Conhecimentos

B2B demand generation

Leadership

ABM

Marketing automation

Lead scoring

Attribution

Sales funnel optimization

Cross-functional leadership

Marketing analytics

Strategic planning

Descrição da oferta de emprego

Via is seeking a Head of Demand Generation to build and lead its B2B demand gen function for a global SaaS portfolio. You will design strategy, assemble a high-performing team and own campaigns from ABM to nurture, driving qualified pipeline and revenue growth.

The role blends strategic leadership with hands-on campaign execution, collaborating closely with Sales, RevOps and Product Marketing to optimize funnel performance and measurement. Remote work is supported.