Senior Demand Gen Lead — Enterprise B2B SaaS

Advisor360°; Needham (MA); Remote; USD 164,000 - 180,000; Full time

Job summary

Advisor360° is seeking a senior marketer to own the demand generation engine across webinars, events and paid media. You will partner with Sales, Product Marketing, RevOps and ABM to reach senior buyers through long, complex sales cycles.

You will design and execute full‑funnel digital campaigns, measure performance, and continuously improve MQL to SQL conversion. The role offers hybrid work with strong compensation and equity potential, reflecting the impact on revenue growth.

Qualifications

• 6–9 years in B2B SaaS demand generation, ideally selling to enterprise or financial services buyers.
• Track record of running webinar programs that produced pipeline.
• Proven success in building and executing full‑funnel digital campaigns that drive measurable revenue growth.
• Experience measuring in‑person events and trade shows, including pre‑event outreach and post‑event follow‑up.
• Hands‑on HubSpot expertise: workflows, lead scoring, segmentation and reporting.
• Practical experience with LinkedIn Ads, Google Ads, programmatic display and retargeting.
• Clear writing and the judgment to work across Sales, Product Marketing, ABM and leadership.

Responsibilities

• Build and run the demand gen plan across broker‑dealers, RIAs and enterprise wealth firms.
• Lead webinar program end to end: topics, speakers, promotion, follow‑up.
• Support events: outreach, meeting booking and follow‑up.
• Manage paid media: LinkedIn, Google, programmatic display against targets.
• Own nurturing, lead scoring, segmentation and attribution in HubSpot.
• Improve landing pages, offers, CTAs to lift MQL to SQL and opportunities.
• Collaborate with Sales, Product Marketing, ABM and leadership.
• Forecast and report pipeline, ROI by channel; adjust spend.

Skills

Demand generation

Webinar programs

Full-funnel campaigns

HubSpot expertise

Attribution & analytics

Cross-functional collaboration

Storytelling & writing

Tools

HubSpot

LinkedIn Ads

Google Ads

Programmatic display

Job description

Advisor360° is seeking a senior marketer to own the demand generation engine across webinars, events and paid media. You will partner with Sales, Product Marketing, RevOps and ABM to reach senior buyers through long, complex sales cycles.

You will design and execute full‑funnel digital campaigns, measure performance, and continuously improve MQL to SQL conversion. The role offers hybrid work with strong compensation and equity potential, reflecting the impact on revenue growth.