Senior Demand Gen & Growth Lead (Remote)

Ascend Learning; Burlington (MA); Hybrid; USD 85,000 - 121,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off and parental leave

Employee assistance program

Wellness programs

Job summary

Ascend Learning seeks a Senior Demand Generation Manager to plan, execute, and optimize demand generation strategies across product marketing and lifecycle teams. You will drive campaigns, measure performance, and work with sales to improve lead handoff and conversion.

The role requires 8+ years in B2B demand generation, strong analytics, and experience with marketing automation tools. This hybrid role offers a competitive base and incentives.

Qualifications

• 8+ years of experience in B2B demand generation roles.
• Experience with marketing automation, attribution reporting, and sales/marketing tech.
• Strong analytical skills to drive decision-making.

Responsibilities

• Develop demand generation campaign strategies with Product Marketing and leadership.
• Analyze campaign effectiveness using reports, dashboards, and attribution data.
• Optimize funnels and customer journeys to maximize leads and revenue.
• Collaborate with Sales to ensure seamless lead handoff and lead scoring.
• Lead ABM strategies and integrated campaigns for strategic accounts.
• Coordinate cross-functional teams to deliver campaigns on time.

Skills

Demand generation strategy

B2B marketing

Analytics

Education

Bachelor's degree

Tools

HubSpot

CRM platforms

Job description

Ascend Learning seeks a Senior Demand Generation Manager to plan, execute, and optimize demand generation strategies across product marketing and lifecycle teams. You will drive campaigns, measure performance, and work with sales to improve lead handoff and conversion.

The role requires 8+ years in B2B demand generation, strong analytics, and experience with marketing automation tools. This hybrid role offers a competitive base and incentives.