Senior Demand Gen Lead — B2B SaaS Growth (Hybrid)

Relativity; Oregon (WI); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity seeks a senior marketer to own demand generation for Gavel products in a hybrid role. As the sole marketer, you will shape strategy, tech stack, channels, and reporting, driving pipeline and revenue with accountability to outcomes.

You will manage paid search/social, SEO/content, and CRM workflows in HubSpot, collaborating with cross‑functional teams to optimize spend and results. A strong, data‑driven, AI‑fluent communicator is essential.

Qualifications

• 7–10 years in demand generation, growth marketing, or related B2B SaaS role.
• Experienced as a solo/near-solo marketer owning strategy and outcomes.
• Hands-on paid ownership: campaigns, budgets, bidding, tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle, and reporting.
• Experience designing SEO/content programs with measurable pipeline impact.
• Cross-functional work with engineering/data teams to build marketing infra and translate data into investments.
• AI fluency: using AI tools to automate, generate content, analyze data.
• Strong written communication for copy, briefs, and strategic recommendations.

Responsibilities

• Define demand-gen strategy across both products and manage trials, demos, CAC, ACV, LTV.
• Own paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Run experiments and big bets from hypothesis to reporting.
• Own Webflow site strategy, CMS updates, and new page launches.
• Define and drive SEO/AEO content strategy, including hub and citation visibility program.
• Manage editorial ops for founder Substacks and bi‑weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: lifecycle stages, routing logic, lead flow.
• Design onboarding, nurture, and sales sequences; partner with Sales/CS on content and retention.
• Translate data from Looker, GA4, HubSpot, BigQuery into leadership recommendations.
• Own martech stack and build AI workflows and automations.

Skills

Content Strategy

Demand Generation Strategy

HubSpot CMS

Marketing Attribution

Marketing Research Strategy

Paid Search Marketing

Sales Enablement

Search Engine Optimization

Job description

Relativity seeks a senior marketer to own demand generation for Gavel products in a hybrid role. As the sole marketer, you will shape strategy, tech stack, channels, and reporting, driving pipeline and revenue with accountability to outcomes.

You will manage paid search/social, SEO/content, and CRM workflows in HubSpot, collaborating with cross‑functional teams to optimize spend and results. A strong, data‑driven, AI‑fluent communicator is essential.