Senior Demand Gen Lead — SaaS, AI & LegalTech

Relativity; Montana; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, the leading legal data intelligence company, seeks a solo marketer to own demand generation for Gavel products. You will define strategy, manage tech stack, channels, and reporting, and advise executive leadership on investments.

We expect 7–10 years in B2B SaaS demand generation, hands-on paid ownership, and strong HubSpot skills. This hybrid role offers significant autonomy and impact on pipeline and revenue.

Qualifications

• 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
• Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution.
• Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data from BigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations.
• AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi-weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
• Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes.
• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership.
• Own the full martech stack and build AI workflows and automations across your workflow.

Skills

Content Strategy

Demand Generation Strategy

HubSpot CMS

Marketing Attribution

Marketing Research Strategy

Paid Search Marketing

Sales Enablement

SEO

Job description

Relativity, the leading legal data intelligence company, seeks a solo marketer to own demand generation for Gavel products. You will define strategy, manage tech stack, channels, and reporting, and advise executive leadership on investments.

We expect 7–10 years in B2B SaaS demand generation, hands-on paid ownership, and strong HubSpot skills. This hybrid role offers significant autonomy and impact on pipeline and revenue.