Senior Demand Gen Leader — SaaS Growth & AI Automation

Relativity; Maine; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, a leading legal data intelligence company, has acquired Gavel and now operates it as a product line within Relativity, offering Gavel Workflows and Gavel Exec for law firms and in-house teams. This role owns all inbound demand generation and marketing-led outbound for both products, driving trials and demos across the full funnel.

You will be the sole dedicated marketer on the Gavel team, shaping strategy, tech stack, channels, and reporting, and advising leadership on where to

Qualifications

• 7–10 years of experience in demand generation, growth marketing, or a closely related B2B SaaS role.
• Solo or near-solo marketer who owned strategy and outcomes, not just execution.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• AI fluency: use AI tools to build automations, produce content, and analyze data.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Translate data from marketing platforms into clear recommendations for leadership.

Skills

Content Strategy

Demand Generation Strategy

HubSpot CMS

Marketing Attribution

Marketing Research Strategy

Paid Search Marketing

Sales Enablement

SEO

Job description

Relativity, a leading legal data intelligence company, has acquired Gavel and now operates it as a product line within Relativity, offering Gavel Workflows and Gavel Exec for law firms and in-house teams. This role owns all inbound demand generation and marketing-led outbound for both products, driving trials and demos across the full funnel.

You will be the sole dedicated marketer on the Gavel team, shaping strategy, tech stack, channels, and reporting, and advising leadership on where to