Senior Demand Gen Lead — Hybrid, SaaS Growth

Relativity; Jacksonville (FL); Hybrid; USD 128.000 - 192.000; Vollzeit

Zusammenfassung

Relativity, a leading legal data intelligence company, seeks a high-autonomy marketer to own inbound demand generation for Gavel across two products. You will design the playbook, manage strategy, tech stack, channels, and reporting, and advise leadership on where to invest for pipeline and revenue.

You will be the sole marketer on the Gavel team, driving trials and demo requests through a full-funnel, systems-thinking approach, aligning with product and sales to accelerate growth.

Qualifikationen

• 7–10 years of demand generation, growth marketing, or related role at a B2B SaaS company.
• Experience as a solo or near-solo marketer who owns strategy and outcomes, not just execution.
• Hands-on paid ownership with budget decisions and conversion tracking at a technical level.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Ability to translate data from BigQuery, Looker, HubSpot, GA4 into investment recommendations.

Aufgaben

• Define demand generation strategy across both products and own outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI).
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive growth, from hypothesis to reporting.
• Own Webflow site strategy, edits, CMS updates, and new page launches; manage SEO/AEO content program.
• Design onboarding, nurture, and lifecycle email sequences; partner with sales on content and assets.

Kenntnisse

Solo marketer ownership

Paid search & paid social

HubSpot proficiency

SEO/content strategy

AI automation in marketing

Cross-functional collaboration

Written communication

Tools

HubSpot

BigQuery

Looker

GA4

Jobbeschreibung

Relativity, a leading legal data intelligence company, seeks a high-autonomy marketer to own inbound demand generation for Gavel across two products. You will design the playbook, manage strategy, tech stack, channels, and reporting, and advise leadership on where to invest for pipeline and revenue.

You will be the sole marketer on the Gavel team, driving trials and demo requests through a full-funnel, systems-thinking approach, aligning with product and sales to accelerate growth.