Senior Demand Gen & Growth Lead (SaaS, AI)

Relativity; Boston (MA); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, a leading legal data intelligence company, has integrated Gavel as a product line. This role leads inbound demand generation for Gavel Workflows and Gavel Exec, driving trials and demos across the full funnel.

You will be the sole marketer on the team, shaping strategy, tech stack, and reporting for leadership. You should have 7–10 years in B2B SaaS, hands-on paid media, HubSpot, SEO, AI workflows, and a track record of measurable pipeline impact.

Qualifications

• 7–10 years in demand generation or growth marketing at a B2B SaaS company.

Responsibilities

• Define demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.

Skills

Demand generation

Growth marketing

Solo marketer

HubSpot

SEO

AI fluency

Written communication

Cross-functional

Tools

BigQuery

Looker

GA4

HubSpot

Job description

Relativity, a leading legal data intelligence company, has integrated Gavel as a product line. This role leads inbound demand generation for Gavel Workflows and Gavel Exec, driving trials and demos across the full funnel.

You will be the sole marketer on the team, shaping strategy, tech stack, and reporting for leadership. You should have 7–10 years in B2B SaaS, hands-on paid media, HubSpot, SEO, AI workflows, and a track record of measurable pipeline impact.