Senior Demand Gen Lead — Solo B2B SaaS Growth

Relativity; Maryland; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, a leading legal data intelligence company, is seeking a senior marketer for the Gavel product line. You will own demand generation, inbound/outbound strategy, and the full marketing stack for two products: Gavel Workflows and Gavel Exec.

In this high‑autonomy role, you will build and run the playbook, drive trials and demos, optimize campaigns, and report on pipeline and revenue outcomes. Hybrid work arrangements are supported, with collaboration across product, engineering, and

Qualifications

• 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
• Hands‑on paid ownership: managed campaigns, budget and bid decisions, and understood conversion tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Ability to work cross‑functionally with engineering and data teams to build marketing infrastructure.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step‑change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.

Skills

Demand generation strategy

Content strategy

HubSpot CMS

Marketing attribution

Marketing research strategy

Paid search marketing

Sales enablement

SEO

Tools

HubSpot CMS

BigQuery

Looker

GA4

Google Sheets

Job description

Relativity, a leading legal data intelligence company, is seeking a senior marketer for the Gavel product line. You will own demand generation, inbound/outbound strategy, and the full marketing stack for two products: Gavel Workflows and Gavel Exec.

In this high‑autonomy role, you will build and run the playbook, drive trials and demos, optimize campaigns, and report on pipeline and revenue outcomes. Hybrid work arrangements are supported, with collaboration across product, engineering, and