Senior Demand Gen Lead — AI-Driven B2B SaaS (Solo Marketer)

Relativity; New York (NY); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, the leading legal data intelligence company, seeks a senior marketer to own demand generation for Gavel products. This role combines strategy, analytics, and execution across paid search, content, SEO, and lifecycle programs to drive trials and demos.

You will manage HubSpot as the system of record, partner with sales, and build AI-powered automations while reporting ROI to the CEO and leadership team. Hybrid work in the New York area with high autonomy.

Qualifications

• 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
• Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution.
• Hands-on paid ownership: managed campaigns, budget and bid decisions, and understood conversion tracking at a technical level.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data into investment recommendations.
• AI fluency: you use AI tools as a core part of how you work to build automations and content.
• Strong written communication: you write copy, briefs, and strategic recommendations regularly and well.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership
• Own the full martech stack and build AI workflows and automations across your workflow

Skills

Solo marketer

Strategic thinking

AI fluency

HubSpot proficiency

Cross-functional collaboration

Written communication

Tools

HubSpot

BigQuery

Looker

GA4

Job description

Relativity, the leading legal data intelligence company, seeks a senior marketer to own demand generation for Gavel products. This role combines strategy, analytics, and execution across paid search, content, SEO, and lifecycle programs to drive trials and demos.

You will manage HubSpot as the system of record, partner with sales, and build AI-powered automations while reporting ROI to the CEO and leadership team. Hybrid work in the New York area with high autonomy.