Senior Demand Gen Lead — AI-Driven B2B SaaS Growth

Relativity; Kansas; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, the leading legal data intelligence company, has integrated Gavel and now seeks a solo marketer to own demand generation for Gavel Workflows and Gavel Exec. This hybrid role drives trials and demos, owns strategy, tech stack, channels, and reporting.

You will build a playbook and partner with leadership to optimize pipeline, CAC, ACV, and LTV across both products. You will also lead content, SEO, and automation initiatives, collaborating with engineering and data teams to translate

Qualifications

• 7–10 years in demand generation, growth marketing in a B2B SaaS company.
• Solo or near-solo marketer who owned strategy and outcomes, not just execution.
• Hands-on paid ownership: managed campaigns, budget and bid decisions, conversion tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data into investment recommendations.
• AI fluency: uses AI tools to build automations, produce content, analyze data, and move faster than a team of one.
• Strong written communication: writes copy, briefs, and strategic recommendations.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi-weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
• Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes.
• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership.
• Own the full martech stack and build AI workflows and automations across your workflow.

Skills

Content Strategy

Demand Generation

HubSpot CMS

Marketing Attribution

SEO

Paid Search

Sales Enablement

AI in Marketing

Job description

Relativity, the leading legal data intelligence company, has integrated Gavel and now seeks a solo marketer to own demand generation for Gavel Workflows and Gavel Exec. This hybrid role drives trials and demos, owns strategy, tech stack, channels, and reporting.

You will build a playbook and partner with leadership to optimize pipeline, CAC, ACV, and LTV across both products. You will also lead content, SEO, and automation initiatives, collaborating with engineering and data teams to translate