Senior Demand Gen & Growth Lead

Relativity; Minnesota; Hybrid; USD 128,000 - 192,000; Full time

Benefits offered by this job

Competitive base salary

Annual performance bonus

Long‑term incentives

Job summary

Relativity, a leading legal data intelligence company, is seeking a high-autonomy marketer for the Gavel product line. This hybrid role owns demand generation, outbound strategy, and the full marketing stack to drive trials and demos across two products: Gavel Workflows and Gavel Exec.

You will lead strategy, technology, channels, and reporting, working directly with leadership to optimize pipeline and revenue outcomes.

Qualifications

• 7 to 10 years of experience in demand generation or growth marketing for B2B SaaS.
• Experience as a solo or near-solo marketer owning strategy and outcomes.
• Hands-on paid ownership: managed campaigns, budgets, bid decisions, tracking.

Responsibilities

• Define demand generation strategy for both products and own outcomes across trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI.
• Own HubSpot as system of record: contacts, lifecycle stages, routing, and lead flow; design onboarding and nurture sequences.

Skills

Demand Gen

Solo Marketer

Paid Campaigns

HubSpot

SEO

Cross-functional

AI Fluency

Copywriting

Tools

HubSpot

BigQuery

Looker

GA4

Google Sheets

Job description

Relativity, a leading legal data intelligence company, is seeking a high-autonomy marketer for the Gavel product line. This hybrid role owns demand generation, outbound strategy, and the full marketing stack to drive trials and demos across two products: Gavel Workflows and Gavel Exec.

You will lead strategy, technology, channels, and reporting, working directly with leadership to optimize pipeline and revenue outcomes.