Senior Demand Gen Lead - Enterprise ABM & Growth (Remote)

Coverbase Inc.; San Francisco (CA); Remote; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health insurance (100% employee / 80%:

21 days PTO

Meaningful equity

401(k) with 4% matching

Job summary

Coverbase seeks a Senior Demand Generation Manager to lead enterprise demand programs and ABM initiatives in a remote-first US team. You’ll partner with Sales to drive pipeline, build nurture campaigns, and optimize the funnel across paid, content, digital and field programs.

You’ll own HubSpot-based campaigns, measure funnel performance, collaborate across marketing and sales, and continuously test and scale what works in a fast‑growing, AI‑driven company.

Qualifications

• 6+ years in demand generation, growth marketing, or related B2B SaaS roles.
• Proven ability to build programs contributing to qualified pipeline with measurable results.
• Experience marketing to enterprise buyers and navigating long, multi-stakeholder cycles.
• Hands-on HubSpot experience across campaigns, lists, workflows, reporting.
• Strong analytical instincts and ability to tie marketing activity to revenue.
• Collaborative with Sales; treat demand generation as a shared revenue motion.
• Self-starter, comfortable with ambiguity and testing new ideas.

Responsibilities

• Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels.
• Own and evolve our ABM motion, partnering with Sales on target accounts, buying groups, strategy, outreach and follow-up.
• Manage our paid media agency, prioritizing and driving ROI.
• Build field programs with executive dinners, roundtables, conferences and other high-value experiences.
• Partner with AEs and SDRs to turn marketing programs into qualified conversations and pipeline.
• Own campaign execution and reporting in HubSpot, analyze funnel and pipeline contribution.
• Identify and test new ways to reach enterprise buyers and scale what works.
• Support programs in market using LinkedIn to promote events and campaigns.

Skills

Demand generation

ABM

HubSpot

Analytics

Sales alignment

Campaign management

B2B SaaS

Tools

HubSpot

Job description

Coverbase seeks a Senior Demand Generation Manager to lead enterprise demand programs and ABM initiatives in a remote-first US team. You’ll partner with Sales to drive pipeline, build nurture campaigns, and optimize the funnel across paid, content, digital and field programs.

You’ll own HubSpot-based campaigns, measure funnel performance, collaborate across marketing and sales, and continuously test and scale what works in a fast‑growing, AI‑driven company.