Senior Demand Gen Leader — ABM & Pipeline Growth (Hybrid)

Glean; Mountain View (CA); Hybrid; USD 163,000 - 187,000; Full time

Benefits offered by this job

Home office improvement stipend

Annual education stipend

Wellness stipend

Healthy lunches daily

Job summary

Glean is seeking a Demand Generation Manager to lead multi‑channel campaigns and ABM efforts, driving net new leads and pipeline in a fast‑growing B2B SaaS environment. The role partners with sales, partner teams, and product marketing to craft messaging and optimize performance.

This hybrid Mountain View / San Francisco role reports to the Head of Demand Generation & Integrated Campaigns and emphasizes data‑driven growth, webinars, and scalable campaigns in collaboration with cross‑functional

Qualifications

• 5+ years in a fast-paced B2B SaaS environment.
• BS/BA in Business, Marketing or related field.
• Familiar with CRM and marketing automation tools; SFDC and Marketo preferred; Sendoso and Apollo are a plus.
• Experience growing a database organically via multiple channels.
• Proven ability to partner with sales teams to generate qualified leads and enablement processes.
• Excellent communication skills and sharp creative instincts.

Responsibilities

• Develop and execute multi-channel demand generation campaigns to drive leads and pipeline.
• Manage webinars from concept through promotion and follow-up.
• Collaborate with BDRs and sales to enable campaigns and ensure pipeline impact.
• Create messaging and visuals with Product Marketing and Creative teams.
• Identify opportunities for net-new leads and ABM for high-value accounts.
• Use data to measure performance and optimize for conversions and cost efficiency.
• Lead ABM campaigns to align with sales and drive revenue.
• Manage timelines, budgets, and resources for campaigns.
• Coordinate cross-functional workflows to ensure alignment with business goals.
• Oversee end-to-end lifecycle of demand generation and ABM programs.

Education

BS/BA in Business, Marketing or related field

Excellent communication

Creative instincts

Can-do attitude

Tools

SFDC (Salesforce)

Marketo

Sendoso

Apollo

Job description

Glean is seeking a Demand Generation Manager to lead multi‑channel campaigns and ABM efforts, driving net new leads and pipeline in a fast‑growing B2B SaaS environment. The role partners with sales, partner teams, and product marketing to craft messaging and optimize performance.

This hybrid Mountain View / San Francisco role reports to the Head of Demand Generation & Integrated Campaigns and emphasizes data‑driven growth, webinars, and scalable campaigns in collaboration with cross‑functional