Remote Senior Demand Gen Leader: ABM & Enterprise Pipeline

Coverbase Inc.; United States; Remote; USD 150.000 - 170.000; Vollzeit

Benefits dieser Stelle

Health insurance

Equity

21 days PTO

401(k) matching

In-person gatherings in the US (travel

covered)

Zusammenfassung

Coverbase Inc. in the United States seeks a Senior Demand Generation Manager to architect and scale enterprise demand programs. You’ll own ABM, field and events, paid media, content, digital and sales-assisted channels to build qualified pipeline.

You’ll partner with the VP of Marketing and AEs to optimize nurture, campaign design in HubSpot, and measurement. This hands-on builder role rewards curiosity, experimentation and close collaboration with Sales.

Qualifikationen

• 6+ years in demand generation or related B2B SaaS marketing.
• Proven ability to design programs that create qualified pipeline.
• Experience marketing to enterprise buyers and complex sales cycles.
• Hands-on HubSpot across campaigns, lists, workflows, and reporting.
• Strong analytical skills linking marketing to pipeline and revenue.
• Collaborates with Sales to drive shared revenue motion.
• Self-starter with ambiguity tolerance and experimentation mindset.
• Excellent communicator bridging strategy and execution.

Aufgaben

• Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels.
• Own and evolve ABM motion, partnering with Sales on target accounts and campaigns.
• Manage paid media agency priorities and performance.
• Build field programs including executive dinners, roundtables, and conferences.
• Collaborate with AEs and SDRs to turn programs into pipeline.
• Own campaign execution and reporting in HubSpot; analyze funnel performance.
• Identify and test new ways to reach enterprise buyers and scale what works.
• Support programs in market via LinkedIn and events.

Kenntnisse

Demand generation

Growth marketing

ABM strategy

HubSpot

Analytics

Sales collaboration

Tools

HubSpot

LinkedIn

Paid media platforms

Jobbeschreibung

Coverbase Inc. in the United States seeks a Senior Demand Generation Manager to architect and scale enterprise demand programs. You’ll own ABM, field and events, paid media, content, digital and sales-assisted channels to build qualified pipeline.

You’ll partner with the VP of Marketing and AEs to optimize nurture, campaign design in HubSpot, and measurement. This hands-on builder role rewards curiosity, experimentation and close collaboration with Sales.