ABM Demand Gen Operations Lead (Remote/Hybrid)

UpperEdge, LLC; Boston (MA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid / remote work options

Health and dental insurance

401(k)

Flexible Spending Accounts

Great work-life balance

Job summary

UpperEdge, a leading IT sourcing and advisory firm, seeks a Demand Generation Operations Manager to design and operate the account-based demand system. You will own ICP development, targeting, scoring, and the always-on engine across HubSpot, Salesforce, Apollo, and Validity.

Collaboration with a Demand Generation Manager is essential as you build the foundations for scalable pipeline. You will be hands-on in building targeting, segmentation, and reporting frameworks, enabling marketing-to-sales

Qualifications

• 4–7 years in B2B account-based marketing or revenue marketing with hands-on tool experience.
• Hands-on experience building ABM mechanics in martech stacks (lists, segmentation, lead scoring, multi-touch programs).
• Experience in services, advisory, or B2B SaaS with long sales cycles and senior buyers.

Responsibilities

• Define and maintain the ICP by practice area and buying signals.
• Build target account lists and curate ICP-matched lists by stage.
• Build lists and run data hygiene, deduplication, and enrichment in the tools.

Skills

ABM implementation

HubSpot & Salesforce

Lead scoring models

Multichannel campaigns

Analytics dashboards

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce

Apollo

Validity DemandTools

Job description

UpperEdge, a leading IT sourcing and advisory firm, seeks a Demand Generation Operations Manager to design and operate the account-based demand system. You will own ICP development, targeting, scoring, and the always-on engine across HubSpot, Salesforce, Apollo, and Validity.

Collaboration with a Demand Generation Manager is essential as you build the foundations for scalable pipeline. You will be hands-on in building targeting, segmentation, and reporting frameworks, enabling marketing-to-sales