Remote Website Manager for Multi-Brand Platforms

RethinkFirst; Lorida (FL); Remote; USD 70,000 - 100,000; Full time

Job summary

RethinkFirst is seeking a Website Manager to own the day‑to‑day operation, quality, and governance of our public marketing websites across RethinkBH, RethinkCare, and RethinkEd. This hands‑on role will manage the CMS, publishing intake, releases, technical health, accessibility, and search readiness.

The Website Manager will partner closely with Performance Marketing, Creative and Brand, Content, Marketing Operations, and technical partners to turn business requirements into reliable website

Qualifications

• Bachelor's degree in marketing, web development, information systems, communications, or a related field, or equivalent practical experience.
• 3 to 5 years of hands‑on experience managing production marketing websites and publishing through a modern CMS such as WordPress, Webflow, HubSpot, Contentful, or a comparable platform.
• Working knowledge of HTML and CSS and the ability to diagnose common front‑end, template, form, and integration issues.
• Practical experience with technical SEO, website accessibility, responsive design, redirects, page performance, and release quality assurance.
• Experience using web analytics and site‑health tools such as GA4, Google Search Console, or comparable platforms.
• Strong project‑management and stakeholder‑management skills, including the ability to triage requests, clarify scope, manage dependencies, and coordinate external partners.
• Strong documentation, problem‑solving, and follow‑through skills in a multi‑brand or multi‑business environment.
• Experience in B2B software, healthcare, behavioral health, education technology, or another regulated industry.
• Experience supporting consent‑management tools, tag‑management implementation, form integrations, or website experimentation platforms.
• Familiarity with JavaScript, DNS and domain management, content governance, and AI‑supported web quality or publishing workflows.

Responsibilities

• Own day‑to‑day administration of the content management system, including pages, templates, components, permissions, publishing workflows, and content structure.
• Manage a clear intake and prioritization process for website requests across business lines, translating approved needs into realistic plans and release schedules.
• Lead website quality assurance and release readiness, including content accuracy, responsive behavior, accessibility, links, forms, tracking, browser compatibility, and post‑launch checks.
• Monitor and improve website health, performance, uptime, Core Web Vitals, redirects, crawlability, metadata, structured content, and other technical SEO fundamentals.
• Maintain website forms and routine integrations, troubleshoot issues, and document technical requirements clearly for internal or external development partners.
• Implement and maintain website‑side requirements for campaign tracking, consent management, and landing‑page tests defined in partnership with Performance Marketing and Marketing Operations.
• Create practical web governance, documentation, and reusable processes that reduce bottlenecks and make ownership, approvals, and standards clear.
• Use analytics, Search Console, and site‑quality tools to identify issues and improvement opportunities, sharing concise recommendations with stakeholders.

Skills

CMS administration

HTML/CSS

Web analytics

Project management

Stakeholder management

Content governance

Education

Bachelor's degree in marketing, web development, information systems, communications, or related field

Tools

WordPress

Webflow

HubSpot

Contentful

JavaScript

DNS management

Job description

RethinkFirst is seeking a Website Manager to own the day‑to‑day operation, quality, and governance of our public marketing websites across RethinkBH, RethinkCare, and RethinkEd. This hands‑on role will manage the CMS, publishing intake, releases, technical health, accessibility, and search readiness.

The Website Manager will partner closely with Performance Marketing, Creative and Brand, Content, Marketing Operations, and technical partners to turn business requirements into reliable website