Remote Senior Paid Media & Performance Marketing Manager

GoTo; Santa Fe (NM); Remote; USD 77,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition reimbursement

Wellness program

ERGs

Charitable matching

Job summary

GoTo is seeking a Senior Performance Marketing Manager to own the paid media strategy across search, social, and programmatic for a remote US team. You will manage budgets, coordinate with agencies, and drive testing roadmaps using data-driven insights to optimize revenue and pipeline.

You’ll analyze funnel performance, design experiments, and deliver clear recommendations to senior leadership while collaborating with cross-functional partners. SaaS/B2B experience is preferred.

Qualifications

• 7+ years in paid media or performance marketing with hands-on experience in two channels.
• Strong analytical foundation with data-to-insight skills using GA4, SQL, BI and dashboards.
• Experience designing experiments and applying attribution/incrementality methods.
• Proven ability to own and allocate multi-channel budgets against revenue targets.
• Experience working with agency partners and delivering clear performance standards.
• Excellent communication and executive presence; able to tell a data story to leadership.
• Experience in B2B SaaS or subscription businesses is preferred.

Responsibilities

• Own end-to-end paid go-to-market strategy across paid search, paid social, and programmatic.
• Manage and allocate paid media budgets, optimize for efficiency against revenue targets.
• Direct agencies and internal teams; set priorities, testing roadmaps, and performance standards.
• Evaluate new channels and AI-powered discovery; decide where to invest next.
• Develop testing roadmaps from creative, audiences, platforms based on data-driven insights.
• Ensure end-to-end funnel visibility from impression to conversion; maintain dashboards.
• Own reporting, partner with data teams to ensure accuracy and decision readiness.
• Design experiments across channels and bidding strategies; analyze results with rigor.
• Translate data into clear business narratives with actionable budget and channel recommendations.

Skills

Paid search

Paid social

Programmatic

Analytics

Budget management

Agency management

Communication

Experiment design

Attribution

B2B SaaS

Tools

GA4

SQL

BI

Excel

Job description

GoTo is seeking a Senior Performance Marketing Manager to own the paid media strategy across search, social, and programmatic for a remote US team. You will manage budgets, coordinate with agencies, and drive testing roadmaps using data-driven insights to optimize revenue and pipeline.

You’ll analyze funnel performance, design experiments, and deliver clear recommendations to senior leadership while collaborating with cross-functional partners. SaaS/B2B experience is preferred.