Senior Performance Marketing Lead (Remote)

GoTo; Richmond (VA); A distancia; USD 100.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive health benefits

Generous PTO and holidays

Tuition reimbursement

Wellness program & EAP

Employee Resource Groups

Descripción de la vacante

GoTo is seeking a Senior Performance Marketing Manager to own paid search, paid social, and programmatic strategies from insight to impact. You’ll manage budgets, lead agencies, and partner with teams to optimize revenue and pipeline with data-driven experiments.

You will shape measurement across the funnel, produce dashboards, and translate results into actionable guidance for senior leadership. This role emphasizes AI‑driven discovery and commerce‑oriented growth.

Formación

• 7+ years of experience in paid media or performance marketing, with hands-on expertise in at least two of: paid search, paid social, or programmatic.
• Demonstrated experience designing and analyzing experiments, and applying attribution and incrementality methods to inform budget decisions.
• Experience owning and allocating multi-channel budgets against revenue or pipeline targets.
• Experience working with agency partners and holding them accountable to clear performance standards.
• Excellent communication and executive presence, with the ability to turn complex data into a clear story and present performance, trade-offs, and recommendations to senior leadership.
• Experience in B2B SaaS or subscription businesses is preferred.

Responsabilidades

• Owning the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic, and keeping it aligned with broader marketing and business objectives.
• Managing and allocating the paid media budget across channels, and optimizing for efficiency and performance against revenue and pipeline targets.
• Directing agency partners and internal stakeholders across, setting clear priorities, testing roadmaps, and performance standards so each channel is accountable to clear goals.
• Evaluating new channels, platforms, and tactics, including how AI-powered discovery is changing paid media, and deciding where to invest next.
• Developing testing roadmap from creative, audiences, channels, platforms, etc. based on data-driven insights and industry wide best practices.
• End-to-end funnel visibility: building and maintaining a clear, trusted view of the full funnel from impression to click to conversion, and identifying where performance breaks down.
• Performance reporting: owning channel reporting and dashboards, working alongside agencies and data partners to ensure the numbers are accurate, consistent, and decision-ready.
• Experiment design and analysis: designing structured tests across channels, creative, audiences, and bidding strategies, defining success metrics up front, and analyzing results with statistical rigor.
• Attribution and incrementality: evaluating how each channel contributes to revenue, running incrementality and lift testing, and challenging platform-reported results with independent analysis.
• Insights and recommendations: translating complex data into clear business narratives, with specific recommendations on budget, channel mix, and next steps for marketing leadership and cross-functional partners.

Conocimientos

Analytical mindset

Data-driven

Communication

B2B SaaS experience

GA4

SQL

BI tools

Dashboarding

Excel

Herramientas

GA4

SQL

BI tools

Dashboarding

Excel

Descripción del empleo

GoTo is seeking a Senior Performance Marketing Manager to own paid search, paid social, and programmatic strategies from insight to impact. You’ll manage budgets, lead agencies, and partner with teams to optimize revenue and pipeline with data-driven experiments.

You will shape measurement across the funnel, produce dashboards, and translate results into actionable guidance for senior leadership. This role emphasizes AI‑driven discovery and commerce‑oriented growth.