Senior Performance Marketing Manager — Remote Growth Driver

LastPass, Inc.; United States; Remote; USD 77,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Generous PTO and holidays

Tuition reimbursement

Wellness program and EAP

Employee resource groups and giving

Job summary

GoTo is seeking a Senior Performance Marketing Manager (Remote, US) to own the strategy across paid search, paid social, and programmatic. You will partner with agencies and teams, build funnel visibility, run experiments, and drive revenue growth with data-driven decisions.

You will lead testing roadmaps, manage multi-channel budgets, and transform complex data into actionable insights for senior leadership. Strong analytics and communication are essential.

Qualifications

• 7+ years of experience in paid media or performance marketing.
• Strong analytical foundation with data-driven mindset (GA4, SQL, BI, dashboards).
• Experience designing and analyzing experiments, attribution, and incrementality.
• Proven track record of owning multi-channel budgets against revenue/pipeline targets.
• Experience working with agency partners and holding them accountable to performance standards.
• Excellent communication and executive presence with ability to tell a clear data story.
• Experience in B2B SaaS or subscription businesses is preferred.

Responsibilities

• Own end-to-end paid go-to-market strategy across paid search, paid social, and programmatic.
• Manage and allocate paid media budgets across channels for efficiency and performance.
• Direct agency partners and internal stakeholders with clear priorities and testing roadmaps.
• Evaluate new channels, platforms, and AI-powered discovery for investment decisions.
• Develop testing roadmaps based on data-driven insights and best practices.
• Produce channel reports and dashboards; ensure accuracy and decision readiness.
• Translate data into clear business narratives with recommendations for leadership.

Skills

Paid media

GA4

SQL

BI

Dashboarding

Excel

Tools

GA4

SQL

BI Tools

Dashboarding

Excel

Job description

GoTo is seeking a Senior Performance Marketing Manager (Remote, US) to own the strategy across paid search, paid social, and programmatic. You will partner with agencies and teams, build funnel visibility, run experiments, and drive revenue growth with data-driven decisions.

You will lead testing roadmaps, manage multi-channel budgets, and transform complex data into actionable insights for senior leadership. Strong analytics and communication are essential.