Senior Paid Media Performance Manager (Remote)

GoTo; Trenton (NJ); Remote; USD 77,000 - 95,000; Full time

Benefits offered by this job

Comprehensive health benefits

Generous PTO and no-meeting days

Tuition reimbursement and learning & d

Thrive Global Wellness Program

ERGs and charitable matching

Job summary

GoTo is seeking a Senior Performance Marketing Manager to own paid search, paid social, and programmatic strategies. You’ll collaborate with agencies and internal teams, translating data into actionable growth plans while driving funnel visibility and incrementality.

The role emphasizes experimentation, budgeting, and executive communication. You’ll lead a data-driven approach, leveraging GA4, SQL, and BI dashboards, with a preference for B2B SaaS experience.

Qualifications

• 7+ years in paid media or performance marketing
• Strong data-driven mindset with ability to derive insights
• Experience with GA4, SQL, BI tools and Excel
• Experience allocating multi-channel budgets
• Experience with agency partners and performance standards
• Excellent communication and executive presence
• Preferrably in B2B SaaS or subscription businesses

Responsibilities

• Own end-to-end paid go-to-market strategy across paid search, paid social and programmatic
• Manage and allocate paid media budget across channels
• Direct agency partners and internal stakeholders with clear priorities and testing roadmaps
• Evaluate new channels and AI-powered discovery for investment decisions
• Develop data-driven testing roadmaps across creative, audiences and channels
• Provide insights and recommendations to marketing leadership and cross-functional partners

Skills

Paid media

Data analysis

GA4

SQL

Budget planning

Agency management

Executive communication

B2B SaaS experience

Tools

GA4

SQL

BI dashboards

Excel

Job description

GoTo is seeking a Senior Performance Marketing Manager to own paid search, paid social, and programmatic strategies. You’ll collaborate with agencies and internal teams, translating data into actionable growth plans while driving funnel visibility and incrementality.

The role emphasizes experimentation, budgeting, and executive communication. You’ll lead a data-driven approach, leveraging GA4, SQL, and BI dashboards, with a preference for B2B SaaS experience.