Remote Senior Customer Insights Lead – B2B Tech

Lumen; Madison (WI); Remote; USD 106.000 - 155.000; Vollzeit

Zusammenfassung

Lumen is seeking a Customer Insights Manager to lead enterprise insights projects, collaborating with marketing, product, operations and sales to drive customer-centric growth. This role designs and delivers end-to-end studies, from interviews to analysis, informing go-to-market and product decisions.

This is a work-from-home role in the U.S. with experience in B2B, telecom or tech, strong survey design, quantitative methods, and vendor management.

Qualifikationen

• Bachelor's degree in Marketing, Business, Psychology, Statistics, or related field.
• 5-7 years of experience in B2B Customer Insights.
• Experience in the technology/software industry.
• Experience analyzing quantitative customer data using statistical methods.
• Strong survey design, programming and distribution skills.
• Hands-on experience planning and conducting live customer interviews.
• Ability to manage external insights vendors and keep studies on scope, on time, on budget.
• Ability to turn insights into clear, compelling stories for executives.

Aufgaben

• Plan and conduct live customer interviews and derive themes and recommendations.
• Analyze data to uncover buying patterns, opportunities, risks, and gaps.
• Design and run survey-based quantitative studies from development to analysis.
• Lead insights projects measuring awareness and competitive positioning in B2B segments.
• Test product concepts and messaging to ground GTM decisions in evidence.
• Generate digital product insights using cross-channel analytics.
• Apply analytics and predictive modeling to inform marketing strategy.
• Manage insights vendors from scoping to delivery.
• Collaborate with internal teams to ensure data governance and privacy standards.

Kenntnisse

B2B Insights

Survey design

Vendor management

Executive storytelling

Live interviews

Quantitative analysis

Ausbildung

Bachelor's degree

Master's degree (preferred)

Tools

Power BI

SQL

Qualtrics

UserTesting

Jobbeschreibung

Lumen is seeking a Customer Insights Manager to lead enterprise insights projects, collaborating with marketing, product, operations and sales to drive customer-centric growth. This role designs and delivers end-to-end studies, from interviews to analysis, informing go-to-market and product decisions.

This is a work-from-home role in the U.S. with experience in B2B, telecom or tech, strong survey design, quantitative methods, and vendor management.