Remote Lifecycle Marketing Manager

ActivTrak; Austin (TX); Remote; USD 120,000 - 160,000; Full time

Job summary

ActivTrak is seeking a Lifecycle Marketing Manager to develop and execute programs that help enterprise customers adopt our solutions, realize measurable value and expand their use of the ActivTrak platform.

You will manage onboarding, adoption, expansion, renewal and re-engagement programs and translate customer needs and product usage signals into scalable experiences that drive the right customer behaviors.

Qualifications

• 5+ years of lifecycle marketing, customer marketing or growth marketing in a B2B SaaS context.
• Experience developing and executing email campaigns, nurture programs or automated customer journeys.
• Understanding of SaaS customer lifecycle and factors influencing adoption, retention and expansion.
• Experience using customer, account or behavioral data to create segmented communications.
• Ability to manage programs from planning through launch, measurement and optimization.
• Strong project-management and cross-functional collaboration skills.
• Excellent written communication and campaign-development skills.
• Data-informed mindset and interest in how marketing programs influence customer behavior.
• Familiarity with marketing automation, CRM, customer engagement or analytics platforms.

Responsibilities

• Execute customer lifecycle programs across onboarding, adoption, value realization, expansion, renewal and re-engagement.
• Map customer journeys and identify milestones, behaviors, and communication opportunities.
• Translate lifecycle priorities into campaigns, workflows and customer experiences.
• Maintain and optimize always-on customer programs.

Skills

Lifecycle marketing

Customer marketing

Growth marketing

Email campaigns

Nurture programs

Automated journeys

Cross-functional collaboration

Campaign development

Written communication

Analytics mindset

Tools

Marketing automation

CRM

Analytics tools

A/B testing

Job description

ActivTrak is seeking a Lifecycle Marketing Manager to develop and execute programs that help enterprise customers adopt our solutions, realize measurable value and expand their use of the ActivTrak platform.

You will manage onboarding, adoption, expansion, renewal and re-engagement programs and translate customer needs and product usage signals into scalable experiences that drive the right customer behaviors.