Remote Lifecycle Marketing Manager: Retention & Membership

Cascade Residential Servi; Tampa (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Cascade Residential Servi is seeking an experienced Marketing Manager to lead our existing customer marketing efforts in Tampa or remote. The role focuses on retention, loyalty programs, and customer communications to ensure our customers continue to choose us for home services.

You will own lifecycle marketing, email campaigns, and engagement initiatives, with cross-functional collaboration with operations and leadership. Travel may be required to visit businesses as needed.

Qualifications

• 3–5 years of marketing experience with a focus on customer or retention marketing.
• Hands-on experience with email marketing platforms; ServiceTitan Marketing Pro is preferred.
• Experience in the home services industry (HVAC, plumbing, electrical) is a plus.
• Experience managing email campaigns end-to-end — strategy, copywriting, deployment, and reporting.
• Strong written communication and ability to craft customer-friendly messaging.
• Able to manage multiple campaigns and priorities.

Responsibilities

• Lead customer retention and lifecycle marketing to increase retention and lifetime value.
• Plan, build, and deploy email marketing campaigns using ServiceTitan Marketing Pro with segmentation and A/B testing.
• Develop messaging to promote memberships and renewals across customer communications.
• Plan and promote customer events, seasonal promotions, and community engagement initiatives.
• Collaborate with field teams and customer service to reflect actual customer experience in marketing.
• Track and report on retention metrics and email performance; drive data-driven improvements.

Skills

Retention marketing

Email marketing

Campaign analytics

Education

College Degree

Tools

ServiceTitan Marketing Pro

Job description

Cascade Residential Servi is seeking an experienced Marketing Manager to lead our existing customer marketing efforts in Tampa or remote. The role focuses on retention, loyalty programs, and customer communications to ensure our customers continue to choose us for home services.

You will own lifecycle marketing, email campaigns, and engagement initiatives, with cross-functional collaboration with operations and leadership. Travel may be required to visit businesses as needed.