Remote Lifecycle Marketing Lead for SMB Ads

Triwill Group; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

OpenAI is seeking a Lifecycle Marketing Manager to build and own lifecycle programs for SMB advertisers. You will shape strategy, roadmap, and execution across email, product experiences, education, and other channels to drive activation and growth.

You will collaborate with Product, Ads Engineering, Data Science, Sales, and Marketing Ops to design journeys, measure impact, and continuously optimize campaigns for scale.

Qualifications

• Experience in lifecycle marketing and data-driven growth strategies.

Responsibilities

• Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion.

Skills

Email Marketing

Lifecycle Marketing

Cohort Analysis

Behavioral Segmentation

CRM Platforms

Marketing Automation

Data Analysis

Customer Engagement

Cross-Functional Leadership

Onboarding Programs

Retention Measurement

Experimental Design

Job description

OpenAI is seeking a Lifecycle Marketing Manager to build and own lifecycle programs for SMB advertisers. You will shape strategy, roadmap, and execution across email, product experiences, education, and other channels to drive activation and growth.

You will collaborate with Product, Ads Engineering, Data Science, Sales, and Marketing Ops to design journeys, measure impact, and continuously optimize campaigns for scale.