Remote Lifecycle Marketing Lead - Associate Director

Directive; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Employer-paid health plans (medical,  

Unlimited PTO and holidays

401(k) with company match

Annual bonus and company retreats

Job summary

Directive Consulting is seeking an Associate Director of Lifecycle Marketing to build and lead the Lifecycle Marketing practice from the ground up. You will be hands-on with strategy, architecture, client delivery, and execution while shaping the offering and mentoring the team.

You will work across eCommerce and Service/SaaS clients, building end-to-end journeys, segmentation, and measurement frameworks. This remote-first role offers a competitive base salary and strong benefits.

Qualifications

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
• Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models.
• Hands-on experience architecting lifecycle programs from scratch.
• Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
• Working expertise in at least two major lifecycle platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
• Experience working with imperfect data and creating practical strategies.
• Strong client-facing communication and the ability to confidently lead conversations with senior stakeholders.
• Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful outcomes.
• Previous mentoring, managing, or informal development of other marketers.
• Ability to move between strategy and execution without seeing hands-on work as 'below' the role.
• Strong commercial instincts and comfort in scoping, pitching, or expanding engagements.
• Comfort operating in ambiguity and creating structure where little exists today.
• A strong point of view with willingness to adapt when data or context calls for it.

Responsibilities

• Lifecycle Strategy & Architecture: shape how Directive approaches Lifecycle Marketing for ecommerce and service/SaaS clients.
• Build lifecycle strategies aligned to revenue models, journeys, data, and business goals.
• Architect end-to-end journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Develop segmentation using demographic, firmographic, behavioral, purchase, and lifecycle data.
• Identify gaps and prioritize high-impact opportunities within lifecycle programs.
• Build testing roadmaps for messaging, timing, audience, journey structure, offers, and conversions.
• Establish measurement frameworks linking actions to business outcomes.
• Hands-on client delivery and collaboration across technology stacks.
• Lead client relationships and contribute to strategy, not just execution.
• Build and scale the Lifecycle Marketing offering with autonomy and iterative improvement.

Tools

HubSpot

Salesforce Marketing Cloud

Pardot

Klaviyo

Marketo

Attentive

Job description

Directive Consulting is seeking an Associate Director of Lifecycle Marketing to build and lead the Lifecycle Marketing practice from the ground up. You will be hands-on with strategy, architecture, client delivery, and execution while shaping the offering and mentoring the team.

You will work across eCommerce and Service/SaaS clients, building end-to-end journeys, segmentation, and measurement frameworks. This remote-first role offers a competitive base salary and strong benefits.