Remote Lead Gen Manager (B2B SaaS)

Xplor; Georgia; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Paid Parental Leave

#GiveBackDays/Volunteer days

Diversity & Inclusion initiatives

Free mental health support

Flexible working arrangements

Job summary

Xplor is seeking a Lead Generation Specialist for the Mariana Tek marketing team to drive qualified leads into the funnel and move them toward pipeline. This hands-on role reports to the Senior Demand Generation Manager and focuses on executing programs that capture, nurture, and convert prospects.

You will activate campaigns, optimize lead flow, write conversion-focused copy, and analyze data to uncover new opportunities.

Qualifications

• 3-5 years in lead generation, performance marketing, or a funnel-focused role.
• Deep understanding of MQL/SQL metrics and optimization.
• Fast, self-sufficient executor.
• Excellent copywriting for emails and landing pages.
• Experience with marketing automation, CRM, and analytics tools.
• Collaborative with sales and operations.
• Experience with content asset lead capture programs.
• Familiarity with lead scoring and routing.
• Background in account-based lead generation.

Responsibilities

• Execute in-quarter lead generation programs — build, launch, and optimize campaigns focused on driving qualified leads into the funnel.
• Promote and distribute content assets (reports, webinars, and more) across channels to maximize lead capture and ensure the sales team is informed
• Partner with marketing team to ensure lead generation tactics are considered as a part of all our marketing activities (i.e. top prospects in our CRM are invited to an in-person event; social influencers are leveraged for prospecting, etc.)
• Monitor lead quality in partnership with performance marketing, flagging gaps and pushing for improvements when volume or fit falls short.
• Segment the prospect pool and build targeted nurture campaigns that accelerate leads through their journey toward a sales conversation.
• Partner with Revenue Operations to improve lead flow and routing, using tools like HockeyStack to identify drop-off points and conversion opportunities.
• Write campaign copy — emails, landing pages, and ads — independently and quickly, without needing significant creative support.

Skills

Lead generation

Conversion copywriting

Marketing automation

CRM & analytics

Cross-functional collaboration

Tools

HockeyStack

HubSpot

Salesforce

Job description

Xplor is seeking a Lead Generation Specialist for the Mariana Tek marketing team to drive qualified leads into the funnel and move them toward pipeline. This hands-on role reports to the Senior Demand Generation Manager and focuses on executing programs that capture, nurture, and convert prospects.

You will activate campaigns, optimize lead flow, write conversion-focused copy, and analyze data to uncover new opportunities.