Growth Marketing Lead: Demand Gen & Pipeline

Xpansiv; Northern (KY); Hybrid; USD 140,000 - 155,000; Full time

Job summary

Xpansiv is seeking a Senior Manager, Demand Generation & Growth Marketing to design and run demand programs that generate qualified pipeline across our business. You will own inbound demand, performance marketing, campaign execution, and funnel optimization with a builder-operator mindset.

You will collaborate with Marketing Ops, Brand/Content, Sales and BU leaders to drive qualified pipeline, improve conversion rates, and optimize marketing performance across digital channels.

Qualifications

• 7+ years of experience in B2B demand generation, growth marketing, or related field.
• Proven track record of generating measurable pipeline and revenue growth.
• Experience managing integrated demand generation programs across multiple channels.
• Hands-on experience in LinkedIn Campaign Manager and Google Ads.
• Strong understanding of lead progression, attribution, conversion optimization, and marketing analytics.
• Experience partnering with sales organizations.
• Project and stakeholder management skills.
• Experience with Marketing Automation Platforms (Pardot/Salesforce Account Engagement preferred).
• Comfortable using AI as a core productivity and growth tool.

Responsibilities

• Develop and execute demand generation activations aligned to growth objectives.
• Oversee marketing-sourced and -influenced pipeline across multiple lines.
• Build cohesive customer journeys to drive awareness, engagement, and pipeline.
• Partner with Sales and Business Units to align marketing investments.
• Own inbound demand generation strategy and execution.
• Develop and optimize programs across paid, organic, partner, event, and lifecycle channels.
• Identify opportunities to increase website traffic, engagement, and conversion rates.
• Build scalable acquisition and nurture programs.
• Own and run paid search, paid social, display, retargeting, and other digital channels in-house today.
• Optimize media investment to maximize pipeline and revenue.
• Lead testing across targeting, messaging, creative, landing pages, and offers.
• Manage agency/vendor relationships as needed.
• Drive CRO of the buyer journey.
• Optimize landing pages, forms, CTAs, and nurture programs.
• Identify bottlenecks in customer acquisition.
• Build and maintain reporting frameworks linking programs to pipeline and revenue.
• Monitor funnel performance and conversion metrics.
• Provide insights to marketing leadership.
• Drive testing, optimization and data-driven decisions.

Skills

B2B demand generation

growth marketing

digital marketing

LinkedIn Campaign Manager

Google Ads

lead progression metrics

marketing analytics

sales partnership

project management

stakeholder management

Marketing Automation (Pardot/Salesloft

Tools

LinkedIn Campaign Manager

Google Ads

Pardot/Salesforce Account Engagement

Job description

Xpansiv is seeking a Senior Manager, Demand Generation & Growth Marketing to design and run demand programs that generate qualified pipeline across our business. You will own inbound demand, performance marketing, campaign execution, and funnel optimization with a builder-operator mindset.

You will collaborate with Marketing Ops, Brand/Content, Sales and BU leaders to drive qualified pipeline, improve conversion rates, and optimize marketing performance across digital channels.