Remote GTM Strategy & Operations Lead

Affirm; Austin (TX); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is seeking a Lead, GTM Strategy & Operations on the Revenue Team to own the go-to-market for a product line end to end, from rollout design to enablement and adoption targets.

You will turn inputs from Product, Pricing, and PMM into a coherent GTM strategy, track adoption against goals, and build the playbooks the field needs. This role requires cross-functional collaboration, strong analysis, and clear communication in a remote-first environment.

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales operations in fast-growth environments.
• Track record owning a GTM motion end to end from rollout to adoption.
• Experience working cross-functionally with Product, PMM, Sales, Analytics, Legal or Pricing.
• Ability translate product and pricing strategy into practical field execution.
• Strong written and verbal communication skills.

Responsibilities

• Own the go-to-market for a product line or segment end to end, including rollout design, enablement, and adoption targets.
• Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals.
• Navigate multiple perspectives of launches — executive rationale, customer value, and rep beliefs.
• Build and maintain materials, processes, and playbooks for the field.
• Collaborate with the field, translate feedback into recommendations for Product Marketing.
• Analyze performance data to identify launch stalls and flag risks early.

Skills

GTM strategy

Product marketing

Revenue or sales operations

FinTech / SaaS experience

Cross-functional collaboration

Analytical mindset

Written and verbal communication

Job description

Affirm is seeking a Lead, GTM Strategy & Operations on the Revenue Team to own the go-to-market for a product line end to end, from rollout design to enablement and adoption targets.

You will turn inputs from Product, Pricing, and PMM into a coherent GTM strategy, track adoption against goals, and build the playbooks the field needs. This role requires cross-functional collaboration, strong analysis, and clear communication in a remote-first environment.