Remote GTM Strategy & Operations Lead

Affirm; Charlotte (NC); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

Job summary

Affirm is seeking a Lead for GTM Strategy & Operations to own go-to-market end-to-end for a product line or segment. You’ll design rollout plans, enablement, and adoption tracking, turning cross-functional inputs into executable plans.

You’ll partner with Product, PMM, Legal, Rev Ops, Pricing, and the field, build materials and playbooks, and analyze performance to flag risks early. This is a remote-first role within the U.S.

Qualifications

• 6+ years in go-to-market strategy, product marketing, revenue or sales operations in FinTech, SaaS, or high-growth settings.
• Ownership of GTM motion or product line end-to-end, from rollout to adoption, within a defined scope.
• Ability to translate vague directions into actionable solutions that resonate with stakeholders and customers.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target.
• Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals.
• Balance executive rationale, customer value, and field incentives to drive successful launches.
• Build and maintain field-ready materials, processes, and playbooks.
• Listen to the field and translate insights into recommendations for Product Marketing.
• Analyze performance data to detect stalls and flag risks early.

Skills

GTM strategy

Product marketing

Revenue operations

Cross-functional collaboration

Analytical mindset

Job description

Affirm is seeking a Lead for GTM Strategy & Operations to own go-to-market end-to-end for a product line or segment. You’ll design rollout plans, enablement, and adoption tracking, turning cross-functional inputs into executable plans.

You’ll partner with Product, PMM, Legal, Rev Ops, Pricing, and the field, build materials and playbooks, and analyze performance to flag risks early. This is a remote-first role within the U.S.