Remote GTM Strategy & Growth Lead

Affirm; Miami (FL); On-site; USD 128,000 - 188,000; Full time

Benefits offered by this job

Health coverage

ESPP

Time off

Flexible Spending Wallets

Job summary

Affirm is seeking a Lead for GTM Strategy & Operations to own go-to-market for a product line end to end. You’ll design rollout plans, enablement, and track adoption in partnership with Product, Pricing, PMM, Legal, Rev Ops, and Sales.

As an individual contributor, you’ll translate inputs into actionable playbooks, analyze performance data to flag risks, and work closely with field teams to drive fast, clear execution in a remote-first environment.

Qualifications

• 6+ years of go-to-market strategy, product marketing, revenue or sales operations experience.
• Experience owning a go-to-market motion end to end from rollout to adoption.
• Ability to translate inputs into practical field execution.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and adoption targets.
• Turn cross-functional inputs into a coherent GTM strategy and track adoption against goals.
• Navigate multiple perspectives on launches — exec rationale, customer value, and rep messaging.
• Build and maintain playbooks, materials, and processes for the field.
• Advise Product Marketing based on field feedback and performance data.
• Analyze launch performance to identify risks and opportunities and flag them early.

Skills

GTM strategy

Product marketing

Revenue operations

Cross-functional collaboration

Data analysis

Executive communication

Education

Bachelor's degree in Business/Marketing or related

Tools

Salesforce CRM

Analytics tools

Job description

Affirm is seeking a Lead for GTM Strategy & Operations to own go-to-market for a product line end to end. You’ll design rollout plans, enablement, and track adoption in partnership with Product, Pricing, PMM, Legal, Rev Ops, and Sales.

As an individual contributor, you’ll translate inputs into actionable playbooks, analyze performance data to flag risks, and work closely with field teams to drive fast, clear execution in a remote-first environment.