Remote GTM Strategy & Operations Lead

Affirm; Seattle (WA); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health insurance

ESPP

Generous time off

Tech stipends

Job summary

Affirm is hiring for a Lead in GTM Strategy & Operations who will own go-to-market end to end for a product line, coordinating with Product, Pricing, PMM and Sales to drive adoption. The role emphasizes turning inputs into practical rollout plans, enablement, and field-ready processes.

As an individual contributor, you’ll analyze performance data to spot risks and optimize launches, communicating clearly with executives and the field. Remote-first with national scope.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations in FinTech/SaaS.
• Owned go-to-market motion or product line end to end with rollout to adoption.
• Experience collaborating with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Ability translate product and pricing strategy into field-ready execution.
• Strong use of adoption data to drive decisions, not just reporting.
• Clear, action-oriented writing and speaking skills.

Responsibilities

• Own the go-to-market for a product line or segment end to end—rollout design, enablement, and adoption targets.
• Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals.
• Navigate multiple perspectives on launches—the executive rationale, customer value, and rep confidence.
• Build and maintain materials, processes, and playbooks for the field.
• Collaborate with the field and provide recommendations to Product Marketing.
• Analyze performance data to identify stall points and flag risks early.

Skills

Go-to-market strategy

Product marketing

Revenue operations

Cross-functional collaboration

Analytical thinking

Effective communication

Ambiguity handling

Job description

Affirm is hiring for a Lead in GTM Strategy & Operations who will own go-to-market end to end for a product line, coordinating with Product, Pricing, PMM and Sales to drive adoption. The role emphasizes turning inputs into practical rollout plans, enablement, and field-ready processes.

As an individual contributor, you’ll analyze performance data to spot risks and optimize launches, communicating clearly with executives and the field. Remote-first with national scope.