Remote GTM Strategy & Operations Lead

Affirm; Richmond (VA); On-site; USD 128,000 - 205,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off

ESPP

Job summary

Affirm is a remote-first company redefining credit, offering flexible buy now, pay later options with no hidden fees. The Revenue Team drives top-line growth through partnerships, pricing, and go-to-market execution.

You will own the GTM for a product line end-to-end, collaborating with Product, Pricing, PMM, and Sales to design rollout, enablement, and adoption plans. This role emphasizes turning vague inputs into executable programs, tracking adoption, and balancing executive priorities with

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
• Track record of owning a go-to-market motion or product line end to end, rollout through adoption, within a defined scope.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Ability to translate product and pricing strategy into practical, field-ready execution.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.
• Turn inputs from cross-functional stakeholders into a coherent GTM strategy, and track adoption against goal.
• Fluently navigate different perspectives on the same launch — the exec 'why it matters,' the customer value proposition, and the rep's reasons to believe.
• Build and maintain the materials, processes, and playbooks the field needs.
• Sit close to the field, and turn what you hear into recommendations for Product Marketing.
• Analyze performance data to find where a launch is stalling, and flag risks early.

Skills

Go-to-market strategy

Cross-functional collaboration

Analytical mindset

Strong written and verbal comms

FinTech experience

Job description

Affirm is a remote-first company redefining credit, offering flexible buy now, pay later options with no hidden fees. The Revenue Team drives top-line growth through partnerships, pricing, and go-to-market execution.

You will own the GTM for a product line end-to-end, collaborating with Product, Pricing, PMM, and Sales to design rollout, enablement, and adoption plans. This role emphasizes turning vague inputs into executable programs, tracking adoption, and balancing executive priorities with