Remote GTM Strategy & Operations Lead

Affirm; Palo Alto (CA); On-site; USD 145,000 - 205,000; Full time

Benefits offered by this job

Health care coverage

Flexible Spending Wallets

Time off - vacation/holidays

Employee stock purchase plan

Job summary

Affirm is a remote-first company reinventing credit with a focus on straightforward, affordable consumer payments. The Revenue Team shapes partnerships, pricing, and go-to-market execution.

The Lead, GTM Strategy & Operations, owns end-to-end go-to-market for a product line, coordinating rollout, enablement, and field adoption. The role partners with Product, Pricing, PMM, Legal, Rev Ops, and Sales to design rollout, track adoption, and drive growth.

Qualifications

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations.
• Track record of owning a go-to-market motion or product line end to end, from rollout to adoption.
• Ability to translate vague instructions into executable solutions.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Comfort turning product and pricing strategy into field-ready execution.
• Strong analytical instincts and data-driven decision making.
• Clear, action-oriented writing and speaking.
• Thrives in ambiguity and moves fast without waiting for direction.
• Familiarity with merchant, payments, or fintech ecosystems.

Responsibilities

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target.
• Turn inputs from cross-functional stakeholders into a coherent GTM strategy and track adoption against goals.
• Navigate multiple perspectives on launches — exec rationale, customer value, and field reasons to believe.
• Build and maintain materials, processes, and playbooks the field needs.
• Sit close to the field and translate feedback into Product Marketing recommendations.
• Analyze performance data to identify where a launch stalls and flag risks early.

Skills

GTM strategy

Product marketing

Revenue/sales ops

Cross-functional collaboration

Analytical mindset

Strong written/spoken communication

Job description

Affirm is a remote-first company reinventing credit with a focus on straightforward, affordable consumer payments. The Revenue Team shapes partnerships, pricing, and go-to-market execution.

The Lead, GTM Strategy & Operations, owns end-to-end go-to-market for a product line, coordinating rollout, enablement, and field adoption. The role partners with Product, Pricing, PMM, Legal, Rev Ops, and Sales to design rollout, track adoption, and drive growth.